Challenge For Change Challenge For Change

  • One in five people taking part in our Challenges hasn't cycled in the previous 12 months

  • 32% of existing cyclists that didn't commute now cycle to work at least once a week

  • 'After taking part in the Challenge, I realised that cycling was helping with stress relief. I am now riding my bike 3 times a week.' - Non-Cyclist

  • 'Please do it again! It was much talked about and gave cycling a much higher profile.' - Regular Cyclist

  • 40% of non-cyclists now cycle at least once a week

  • 'The Challenge was the kick I needed...now I cycle to work whenever I can.' - Non-Cyclist

Our Workplace Cycle Challenge model is consistently successful at:


1. Getting new cyclists to take up and continue cycling

  • One in three Challenge participants have not cycled before in over a year.

Who takes part in our challenges?

  • 37% of new cyclists are now cycling at least once a week.

2. Getting occasional cyclists to start cycling regularly

  • 35% of occasional cyclists are now cycling more regularly than before the Challenge.

3. Getting more people to cycle for transport purposes

  • 43% of occasional cyclists are cycling to work at least once a week
  • 38% of new cyclists have tried cycling to work at least once since the Challenge

The above Challenge statistics are based on participant surveys carried out before and three months after the Challenge.