• 49% of people taking part in our Challenges are non- or occasional cyclists

  • 43% of occasional cyclists now cycle at least two days a week

  • 'I felt a huge sense of achievement and it helps with the petrol cost.' - Non-Cyclist

  • 'After 25 years of non-cycling I now enjoy riding every day.' - Non-Cyclist

  • 32% of existing cyclists that didn't commute now cycle to work at least once a week

  • One in five people taking part in our Challenges hasn't cycled in the previous 12 months

People Cycling

Over the last three years we have run 28 workplace cycle challenges, engaging more than 47,000 people and 2,600 organisations.

Our challenges are proven to be consistently successful at:

  • Getting new cyclists to take up and continue cycling.
  • Getting occasional cyclists to start cycling regularly.
  • Getting more people to cycle for transport purposes.

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