• 49% of people taking part in our Challenges are non- or occasional cyclists

  • 'Please do it again! It was much talked about and gave cycling a much higher profile.' - Regular Cyclist

  • 'Did it last year and it had a very positive effect last year on fitness within the organisation.' - Regular Cyclist

  • 32% of existing cyclists that didn't commute now cycle to work at least once a week

  • 99% of participants say they would be likely to take part in another Challenge

  • 31% of non-cyclists now cycle to work at least once a week

People Cycling

Over the last three years we have run 28 workplace cycle challenges, engaging more than 47,000 people and 2,600 organisations.

Our challenges are proven to be consistently successful at:

  • Getting new cyclists to take up and continue cycling.
  • Getting occasional cyclists to start cycling regularly.
  • Getting more people to cycle for transport purposes.

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