• One in five people taking part in our Challenges hasn't cycled in the previous 12 months

  • 'Did it last year and it had a very positive effect last year on fitness within the organisation.' - Regular Cyclist

  • 32% of existing cyclists that didn't commute now cycle to work at least once a week

  • 31% of non-cyclists now cycle to work at least once a week

  • 'Great fun, we all really enjoyed it and hope to take part again. The competitive element was very motivational.' - Occasional Cyclist

  • 40% of non-cyclists now cycle at least once a week

People Cycling

Over the last three years we have run 28 workplace cycle challenges, engaging more than 47,000 people and 2,600 organisations.

Our challenges are proven to be consistently successful at:

  • Getting new cyclists to take up and continue cycling.
  • Getting occasional cyclists to start cycling regularly.
  • Getting more people to cycle for transport purposes.

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