• 'It has reminded me what fun cycling is and what a good way to keep fit.' - Occasional Cyclist

  • One in five people taking part in our Challenges hasn't cycled in the previous 12 months

  • 'Great fun, we all really enjoyed it and hope to take part again. The competitive element was very motivational.' - Occasional Cyclist

  • 'After 25 years of non-cycling I now enjoy riding every day.' - Non-Cyclist

  • 31% of non-cyclists now cycle to work at least once a week

  • 43% of occasional cyclists now cycle at least two days a week

People Cycling

Over the last three years we have run 28 workplace cycle challenges, engaging more than 47,000 people and 2,600 organisations.

Our challenges are proven to be consistently successful at:

  • Getting new cyclists to take up and continue cycling.
  • Getting occasional cyclists to start cycling regularly.
  • Getting more people to cycle for transport purposes.

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