Challenge For Change Challenge For Change

  • 49% of people taking part in our Challenges are non- or occasional cyclists

  • One in five people taking part in our Challenges hasn't cycled in the previous 12 months

  • 'After taking part in the Challenge, I realised that cycling was helping with stress relief. I am now riding my bike 3 times a week.' - Non-Cyclist

  • 'Please do it again! It was much talked about and gave cycling a much higher profile.' - Regular Cyclist

  • 'It has reminded me what fun cycling is and what a good way to keep fit.' - Occasional Cyclist

  • 'The Challenge was the kick I needed...now I cycle to work whenever I can.' - Non-Cyclist

Get more people cycling in your company or organisation

Running a Cycle Challenge is a great way to get more people cycling in your company. We can help you to bring together different parts of your business, and create a Challenge that meets your own travel planning, team building and healthy workplace objectives.

The Process

  • We work with you to bring together different business areas and different offices – for example HR, CR, travel planning, marketing, PR
  • We identify the key objectives with you and agree a project plan
  • We agree the structure of the Challenge, for example:
    Departments and offices compete against each other to see which can get the most staff cycling for 10 minutes or more
  • We work with ‘Challenge Champions’ in each office to promote the Challenge
  • We run the Challenge, including ‘cycling taster’ events at your offices for new cyclists
  • We evaluate the Challenge and make recommendations
  • We work with you to continue the behaviour change process and keep staff cycling
learn more BENEFITS