Challenge For Change Challenge For Change

  • 'After 25 years of non-cycling I now enjoy riding every day.' - Non-Cyclist

  • 'The Challenge was the kick I needed...now I cycle to work whenever I can.' - Non-Cyclist

  • 31% of non-cyclists now cycle to work at least once a week

  • One in five people taking part in our Challenges hasn't cycled in the previous 12 months

  • 40% of non-cyclists now cycle at least once a week

  • 99% of participants say they would be likely to take part in another Challenge

Our Workplace Cycle Challenge is a cost effective behaviour change programme that has been proven to:

  • encourage 'non cyclists' to take up cycling
  • encourage 'occasional' cyclists to cycle more regularly
  • encourage more people to cycle for transport purposes

Benefits for Businesses

  • Benefits a number of different business areas in a single initiative, from employee health to travel planning
  • A public demonstration of your commitment to sustainability - to staff and customers
  • Improved employee health and lower absenteeism rates
  • Increased productivity from a more alert and energetic workforce
  • Tackles difficult issues such as parking and congestion in an engaging way
  • A fun activity that brings departments and remote offices together with friendly rivalry.

Benefits for Local Authorities

  • A highly visible cycling promotion that's proven to change behaviour
  • Value for money - getting more people cycling delivers great long term financial benefit
  • A valuable database of local cyclists - enabling promotion of future cycling activities to an engaged local audience
  • A sophisticated Challenge website - enabling cyclists to log trips and set goals during and after the Challenge
  • A measurable outcome - each Challenge is comprehensively evaluated